Project
Designing Their Socials
Social Media
Motion Graphics
UI/UX
Brand Identity
Branding
Writing
Brand Design
Motion Design
Client
Vikas Shah
Co-Founder
2025-06
#01
Brief
Research & Discovery
Problem Statement
How do you take a brand with 40 years of history and make it resonate with a modern audience? While their work has always been the best their visual identity on the other hand needed a little bit different perspective.
Challenge
We were tasked with a complete brand evolution refreshing the look to scale their reach and attract a massive new demographic, all while keeping the heart of the brand exactly where it's always been.
Challenge
"By studying the competition, we identified exactly what the brand needed to do to stay relevant. We used these findings to create a design that feels modern but still familiar to long-time clients.
Brand Strategy
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Concept
This concept builds from a simple but powerful idea a rising sun emerging between two soft hills. The form becomes a metaphor for what Big City stands for: a larger business horizon, fresh opportunities, and the feeling of stepping into something new.
Driven by big ideas, strengthened by legacy, trusted to go beyond the horizon.
Ideology
