Designing Their Socials

Social Media

Motion Graphics

UI/UX

Brand Identity

Branding

Writing

Brand Design

Motion Design

Client

Vikas Shah

Co-Founder

2025-06

#01

Brief

How do you modernize a legacy leader? That was the challenge when BigCity asked us to rethink their entire brand presence. As the go-to agency for India’s biggest loyalty programs, they needed a look that matched their scale. They wanted their logo and web experience to bridge the gap between their 16-year heritage and their future as a tech-first rewards platform and so we did.

#02

Research & Discovery

Problem Statement

How do you take a brand with 40 years of history and make it resonate with a modern audience? While their work has always been the best their visual identity on the other hand needed a little bit different perspective.

Challenge

We were tasked with a complete brand evolution refreshing the look to scale their reach and attract a massive new demographic, all while keeping the heart of the brand exactly where it's always been.

Challenge

"By studying the competition, we identified exactly what the brand needed to do to stay relevant. We used these findings to create a design that feels modern but still familiar to long-time clients.

Concept

Driven By
Big Ideas

This concept builds from a simple but powerful idea a rising sun emerging between two soft hills. The form becomes a metaphor for what Big City stands for: a larger business horizon, fresh opportunities, and the feeling of stepping into something new.

Driven by big ideas, strengthened by legacy, trusted to go beyond the horizon.